Which of the following statements is not true?
A. Price competition among online travel services is difficult as comparison shopping for better prices is easy.
B. The online travel services sector is one of the few in which extensive disintermediation has occurred.
C. The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry.
D. The online travel services industry has gone through a period of consolidation.
Answer: B
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