Some musicians now see writing and singing songs for advertisements as a way to get their songs heard and eventually played by individuals, apart from the ad. The advantages of this method of writing songs for ads include the following, except:
A) it is easier to develop brand awareness, brand equity, and brand loyalty
B) marketers see an opportunity to tie a new, emerging song to a product
C) many consumers are interested in finding out who performs the music in various ads
D) the Internet provides an opportunity to post the song for people to enjoy
A
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If appropriate, materials, such as data collection forms or actual computer printouts, should be included in the:
A) printout section of the report B) Table of Computer Printouts C) Appendix D) fore matter section of the report E) none of the above; computer printouts should never be included in the report given to a client
The most commonly used form of presentational aid is ______.
a. text b. graphs c. models d. photographs
The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the
A. household patterning. B. household socialization. C. family life cycle. D. family scale. E. family continuum.
If a company records cash received for services to be provided in the future with a debit to Cash and a credit to Service Revenue, how will this error affect total assets for the current period?
A. Total assets will be too high. B. Total assets will be too low. C. Total assets will be correct. D. Not possible to determine.