Dell doesn't currently offer an e-reader in its product line. However, if the company decided to enter the market by producing an e-reader of its own, it would be classified as what type of product?
A. new category entry
B. revamped product
C. new-to-the-market
D. product-line improvement
E. product-line extension
Answer: A
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Historical cost has been the valuation basis most commonly used in accounting because of its
a. timelessness. b. conservatism. c. reliability. d. accuracy.
Related corporate diversification does not necessarily provide opportunities
A. for cross-business collaboration to create valuable new competencies and capabilities. B. to exploit a first-mover strategy and capture valuable financial fits. C. to share other resources (besides brands) that support corresponding value chain activities across businesses. D. for transferring expertise, technology, and other capabilities from one business to another. E. for reducing costs on advertising by leveraging use of a competitively powerful brand name.
Net working capital is equal to
A) total assets minus total liabilities. B) total operating capital minus net income. C) current assets minus total liabilities. D) current assets minus current liabilities.
You are responsible for sales promotion for Replenishmints, long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment. You need to introduce the mints to supermarket managers and owners, attract and identify new store contacts, and test market the response to Replenishmints. Which type of trade promotion will help you reach your objectives in the most cost effective way?
A. trade shows B. trade allowances and direct incentives C. push money D. contests and sweepstakes E. direct sampling and store demonstrations