Crowdsourcing describes:
a. how the input of many people can be leveraged to make decisions that used to be based on the input of only a few people.
b. how the level of buzz created for a product can be used as a measurable parameter for determining the product's effectiveness.
c. the methods in which a consumer should use a product or service.
d. the need for consumers to buy a product and their willingness to buy it.
ANSWER: a
Using consumers to develop and market products is called crowdsourcing. Crowdsourcing describes how the input of many people can be leveraged to make decisions that used to be based on the input of only a few people.
You might also like to view...
Mumford et al.’s model is characterized as a capability model because ______.
A. it identifies leader traits that followers perceived as valuable B. it identifies behaviors leaders use that are value-added in the workplace C. it examines the relationship between knowledge and skills and leader performance D. it implies leadership is reserved for a gifted few who are knowledgeable about the work
Sylvester typically makes decisions that are automatic and effortless, sometimes involuntarily. Which of the following is the type of decision-making Sylvester is exhibiting?
A. rational decision-making B. satisficing C. System 2 Thinking D. System 1 Thinking
Julianna is paid $60,000 a year as a computer programmer. She gets paid regardless of how many hours she works. Julianna’s pay is considered ______.
A. benefits B. wages C. salary D. incentives
Which of the following is considered a long-standing mantra of entrepreneurs?
a. It is always easy to replace a customer b. Cash is king c. Revenue is everything d. Don’t worry about expenses