The BRC Company is considering the introduction of a new line of high end electronics. Because there is considerable uncertainty with regard to the demand for the products, the company would probably be served better by a variable cost structure.
Answer the following statement true (T) or false (F)
True
A manager who expects revenues to increase should use a fixed cost structure. On the other hand, if future sales growth is uncertain or if the manager believes revenue is likely to decline, a variable cost structure makes more sense.
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Although companies use social media sites and Twitter, few of them employ individuals to monitor the sites
Indicate whether the statement is true or false
The basic decision environment categories are:
A) certainty and risk. B) risk and uncertainty. C) certainty and uncertainty. D) certainty, uncertainty and risk.
Atkins sold Goldon a computer; the price was $1,200, due on March 7 . Atkins assigned the debt to Fisher, to whom she (Atkins) owed $1,200 . Fisher properly notified Goldon of the assignment. On March 7, Goldon notified Fisher that she could not pay the money because of financial difficulties. In this case, Fisher has a legal right to collect the $1,200 from
a. nobody. b. Goldon only. c. Atkins. d. none of these.
3M Post-it Notes have been on the market for many years now and have always been well received. Which goal of branding is the company most likely interested in at this point?
A) to publicize the company name and build trust B) to differentiate the company's product from competing products C) to get repeat sales D) to make entering new markets easier E) to make discontinuing a product easier