Promotion can help keep prices lower because
A. demand for the product does not increase.
B. promotion of prices intensifies price competition.
C. promotion of prices leads to nonprice competition.
D. promotion tends to reduce consumers' price sensitivity.
E. promotion tends to stabilize a product's price elasticity of demand.
Answer: B
You might also like to view...
Clayton is the leader of a team that recently launched a mobile application. The application seems to be malfunctioning because of a technical problem with the codes the application runs on. Under such circumstances, Clayton asks his team members to come up with a solution. Together, they try to figure out how to troubleshoot this problem. Clayton accepts the solution that has the support of the entire team. Thereafter, he asks them to implement the changes in their own way. In the context of the normative decision theory, which of the following decision styles has Clayton adopted in this scenario?
a. The AI decision style b. The GII decision style c. The CI decision style d. The AII decision sty
A cash cow, in the BCG framework, refers to a business that has
A. high market growth and relatively high market share. B. relatively low market share and low market growth. C. low market growth and relatively high market share. D. relatively low market share and high market growth.
Anyone who presents a check for payment makes certain warranties. Which of the following is NOT one of those warranties?
A)that he or she is a holder B)that the check has not been altered C)that the drawee is a solvent institution D)that all signatures are authentic
For a two-tailed test at 98.4% confidence, Z =
a. 1.96 b. 1.14 c. 2.41 d. 0.8612