With which approach(es) to knowing is Cultural Studies most closely associated?
A. interpretive
B. critical and interpretive
C. positivist/empirical
D. positivist/empirical and critical
Answer: A
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Someone who is media multitasking is __________.
A. talking and texting simultaneously B. learning about mediated and non-mediated communication channels C. selecting the best media for the task D. using more than one type of media at the same time
According to the text, what is the most important skill in business according to numerous industry surveys?
a. computer applications b. actuarial expertise c. interpersonal, group and presentation communication skills d. who you know, not what you know
Corporate takeover and ownership of enterprises and services once held by government, underway worldwide for two decades now, is referred to as ___________
a) privatization b) multinational dismantling c) public service retrenchment d) administrative retrenchment
According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?
a. Look for what types of messages are already being consumed b. Use the trial and error method c. Ask consumers through online surveys d. All of the above