Victor owns a highly successful bakery and coffee shop, Mocha & Muffins. Others have expressed interest in starting nearly identical shops at various locations. Victor decides to sell franchises of Mocha & Muffins. Why is this option a less expensive way to increase the distribution of her treats?
A. He will only have to build as many shops as there are available franchisees.
B. The franchisees will be highly motivated to succeed.
C. He will not incur the high costs of constructing and operating more shops.
D. He will be able to obtain low-interest loans for the new locations.
E. He will be able to offer the franchisees free advice about their shops.
Answer: C
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Tubaugh Corporation has two major business segments--East and West. In December, the East business segment had sales revenues of $690,000, variable expenses of $352,000, and traceable fixed expenses of $104,000. During the same month, the West business segment had sales revenues of $140,000, variable expenses of $56,000, and traceable fixed expenses of $24,000. The common fixed expenses totaled $162,000 and were allocated as follows: $89,000 to the East business segment and $73,000 to the West business segment. The contribution margin of the West business segment is:
A. $84,000 B. $145,000 C. $422,000 D. $234,000
The organization's effort to update the organization's mission, objectives and goals and a systematic big picture consideration of organizational alternatives is called
a. Organizational Marketing Plan Process b. Campaign Marketing Plan Process c. Portfolio Planning d. Internal Environmental assessment e. The Strategic Plan
List some common examples of principal and income items.
What will be an ideal response?
Identify four quality awards that have been implemented by nations or coalitions outside the United States. Explain their relationship to the Baldrige Award