Courtney begins her presentation to a group of college students by saying, ?How would you

like to learn a technique that will cut your study time by 50%?? What strategy is Courtney
using to make her presentation more interesting?

A) using attention-catching supporting material
B) establishing a motive for her audience to listen
C) using word pictures
D) creating interesting presentation aids


B

Communication & Mass Media

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In order for books to become popular, which of the following needed to occur?

A. a rapid form of printing B. a literate public C. an inexpensive source of paper D. all of these

Communication & Mass Media

In a nine-hour period, the most information loss by audience

members occurs in the first hour after hearing a presentation. Indicate whether the statement is true or false

Communication & Mass Media

Naïve ______ refers to the tendency to believe that we see the world objectively and that those who disagree with us are biased or uninformed

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following steps is taken to reduce the risk of committing a Type II error?

a. Researchers will adopt a conservative alpha level. b. Researchers increase their statistical power. c. Researchers can use nonparametric statistics. d. Researchers can control the effect size.

Communication & Mass Media