Which of the following is a primary variable defined in psychographic segmentation?
A. personality
B. gender
C. income
D. education
E. family size
Answer: A
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The calculation for annual depreciation using the units-of-output method is
a. (Depreciable cost / Estimated output) × Actual yearly output b. Depreciable cost / Yearly output c. (Initial cost / Estimated output) × Actual yearly output d. (Depreciable cost / Yearly output) × Estimated output
Which of the following is not considered a professional service business?
a. Restaurant; b. Engineering firm; c. Medical clinic; d. Accounting firm; e. All of these are professional service businesses
According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews
Indicate whether the statement is true or false
The interest rate that determines the amount of cash interest the borrower pays and the investor receives each year is called the ________.
A) amortization rate B) market interest rate C) stated interest rate D) discounting rate