The outcome of the forecasting process is most essential to which of the following?
A) aligning the marketing mix with the company's mission
B) predicting competitors' strategies
C) analyzing customer behaviors
D) identifying target audiences
E) exploring alternative marketing strategies
E
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________, with which you can build goodwill, include personality, teamwork and leadership.
A. Personal attributes B. Hard skills C. Technical expertise D. Interpersonal skills E. Commonsense skills
________ out of every 10 US consumers owned a smart phone in 2014
A) Two B) Four C) Six D) Eight E) Ten
________ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide.
A. Newspapers and magazines B. Magazines and radio C. Newspapers and television D. Radio and television E. Radio and newspapers
The lives of many generations of ________ must have been made grim and tedious by the ________ obsessive preoccupation with immortality
A) Egyptians/pharaoh's B) Egyptian's/pharaohs C) Egyptians'/pharaoh's D) Egyptian's/pharaohs'