Explain the procedure a manager should follow to build support for his or her project idea.
What will be an ideal response?
The first step involves clearing the investment with your immediate boss or bosses; making cheerleaders-people who will support the manager before formal approval from higher levels; horse trading, which involves promises of payoffs from the project in return for support, time, money, and other resources that peers and others contribute; and the blessing of relevant higher-level officials.
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When Alice buys organic produce for her household using a channel with just one intermediary, that intermediary is classified as a
A. retailer. B. wholesaler. C. broker. D. functional middleman. E. producer.
In the most basic sense, risk is a measure of the uncertainty surrounding the return that an investment will earn
Indicate whether the statement is true or false
With the increase in the use of information technology in the buying process, _____.
A. content marketing has reduced B. presale services have increased C. overall cycle times have accelerated D. mistakes have minimized E. postsale services have reduced
Which department maintains policies, plans, and procedures for the effective management of employees?
A. operations management B. human resources C. accounting D. sales