Discuss how a positioning map could be applied to the hotel industry given a competitive threat
What will be an ideal response?
A hotel might start by focusing on a specific market, such as business customers. They would also select specific attributes about the hotel to assess, such as room price, level of personal service, level of physical luxury, and location. Scales are then used to establish the current level of each attribute for both the focal hotel and the competitors, which allows the positioning map to be drawn. Pairs of attributes are then combined to create two-dimensional positioning maps. Clusters of hotels can then be identified and a differentiable positioning strategy established for the focal hotel.
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In conducting horizontal analysis, it is important to focus attention on the changes in
a. the composition of the statements. b. dollar amounts and their percentages. c. dollar amounts. d. percentages.
EI training programs include ______.
A. emotional awareness exercises B. emotion deregulation exercises C. cognitive exercises D. personality training
On November 12, Higgins, Inc., a U.S. Company, sold merchandise on credit to Kagome of Japan at a price of 1,500,000 yen. The exchange rate was $0.00837 per yen on the date of sale. On December 31, when Higgins prepared its financial statements, the exchange rate was $0.00843. Kagome paid in full on January 12, when the exchange rate was $0.00861. On December 31, Higgins should prepare the following journal entry:
A. No journal entry is required until the amount is collected. B. Debit Accounts Receivable-Kagome $90; credit Foreign Exchange Gain $90. C. Debit Foreign Exchange Loss $90; credit Sales $90. D. Debit Sales $90; credit Foreign Exchange Gain $90. E. Debit Foreign Exchange Loss $90; Accounts Receivable-Kagome $90.
In a secured transaction, the debtor is the secured party
Indicate whether the statement is true or false