Tennot Designs Inc. manufactures and sells clothes and shoes to people who are over 6'6" tall — a rather small target market. Given this information, Tennot Designs Inc. uses a(n)__________targeting strategy
Fill in the blanks with correct word.
ANSWER: concentrated
Tennot Designs Inc. uses a concentrated targeting strategy as it appeals to a small target market. In a concentrated targeting strategy, a firm selects a market nicheâ€"one segment of a marketâ€"for targeting its marketing efforts.
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Damages are designed to punish a breaching party and deter others from similar conduct.
Answer the following statement true (T) or false (F)