Which of the following is a distinct advantage of personal selling over the other marketing communication methods?
A. highly cost effective
B. ability to tailor the message
C. less time-consuming
D. strategic relationship between company and customer
E. highly flexible
Answer: B
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Good internal control dictates that key employees be rotated among different jobs
Indicate whether the statement is true or false
The percent of fixed assets to total assets is an example of:
A) vertical analysis. B) solvency analysis. C) profitability analysis. D) horizontal analysis.
Trend analysis assumes that
A. future conditions will modify the dependent variable. B. past conditions affecting the dependent variable will remain constant. C. the historical data are accurate. D. researchers are objective in their estimates.
Which of the following would be used in setting the price of a new product if considerable competition is expected?
A. Psychological pricing B. Penetration pricing C. Odd-number pricing D. Price skimming E. Reference pricing