Describe the three component structure of attitudes using an example.
What will be an ideal response?
Attitudes have three components: cognitive, affective, and behavioral intentions.
The existence of this three-component structure has generally been supported by
research. The cognitive component of an attitude is a statement of belief about
something. For example, “My boss is a mean person” reflects a person’s statement that
he or she believes to be factual. The affective component of an attitude is the emotional
part. Emotions often have a powerful effect on employee motivation and work
behaviors. For example, an affective statement related to the above cognitive
component might be, “I am angry because my boss is mean.” The behavioral
component of an attitude refers to an intention to act based upon the cognitions and
affect experienced. For example, “I am going to go to the Human Resources
department to report my mean boss.” (Students may provide their own examples but
they need to be checked for consistency with the definitions of the three components.)
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