Sometimes very strong appeals using pathos can backfire, a phenomenon called the __________, and produce a reaction that is opposite of what was desired

Fill in the blanks with correct word


boomerang effect

Communication & Mass Media

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______ testimony comes from individuals who have no specialized knowledge concerning the subject about which they are testifying.

a. Professional b. Lay c. Expert d. Fabricated

Communication & Mass Media

It is usually better to spend time discussing which solutions you prefer before you analyze a

problem. Indicate whether the statement is true or false

Communication & Mass Media

The following objective fails which of the criteria for an effective objective? "By the end of today I will have written 500 pages of my project plan."

A. Specific B. Measurable C. Attainable D. Long term

Communication & Mass Media

Nonassertive behavior or passiveness, that allows one's own rights and beliefs to be ignored or dominated, often to avoid conflict; are characteristics needed for good decision making.

Answer the following statement true (T) or false (F)

Communication & Mass Media