Case Based Critical Thinking ? Case 1 ? Mark has taken his team on an educational retreat: they visited print shops and web design houses to see firsthand how the various products that they create are manufactured. One of the things they discussed at length is color theory and various color models. Now that they've returned, Mark is keeping an eye and an ear on the group to see how much they've remembered. The team is producing a book of illustrations on pages that will be completely black. This will involve large areas of the page that are to appear as deep dark black. Mark tells the team to be sure to create rich black tints for these areas. Explain what that is and why it's useful.

Question

What will be an ideal response?

Answer 1

100% black ink often isn't enough to produce deep dark black tones, especially over large areas. A rich black is 100% black and 50% cyan. It appears black, but the extra cyan ink helps with coverage and creating the depth of the black.