_______ planning defines the actions the company will take if the initial marketing strategy does not achieve results.
Fill in the blank(s) with the appropriate word(s).
Contingency
Even the best marketing plan may not go as expected. Contingency planning defines the actions the company will take if the initial marketing strategy does not achieve results.
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A(n) ________ strategy presents a generic value proposition built around the core customer need and the business's generic positioning strategy
A) mass-market B) large-segment C) adjacent-segment D) multi-segment E) niche-segment
Answer the following statements true (T) or false (F)
Disclosure will become less important in the future because of market efficiency.
Mr. and Mrs. Arlette spent $5,900 for child care for their 12-year-old daughter. Mr. Arlette's earned income was $178,000, Mrs. Arlette's earned income was $33,100, and the AGI on their joint return was $225,200. Calculate their dependent care credit.
A. $600 B. $1,180 C. $5,900 D. $0
A performance management system comprises the processes and activities involved in performance appraisals.
Answer the following statement true (T) or false (F)