Toyota offers to plant five trees in the name of a Toyota owner as long as the owner provides Toyota with his or her e-mail address. Toyota will use the e-mail address to continue to solicit the owner and send advertisements. Which peripheral tactic is being used?
A. liking
B. reciprocity
C. scarcity
D. social proof
B. reciprocity
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The value orientation theory, developed by Kluckhohn and Strodtbeck, suggests that cultures develop unique positions in five value orientations. Which of the following is an assumption of the value orientation theory?
A. In every culture there are universal problems that must be addressed. B. For a given culture, there are unlimited solutions to these problems. C. Solutions to these problems are independent of the values of the culture. D. Different generations of people from the same culture view environment differently.
Which of the following is one of Gibb's "defensive behaviors"?
A. Control B. Spontaneity C. Problem orientation D. Description
Another term provided in your textbook for male-male friendship is
A. bonding. B. homosociality. C. comradeship. D. none of the above.
Ashok is interested in studying the ways different language groups in the Voice of America (VOA) produce their news. He spends a year in the VOA making observations, interviewing personnel, and analyzing newscasts. Which of the following methods best describes this research?
a. Content analysis b. Focus group c. Macro-ethnography d. Micro-ethnography