Touch used to gain attention or compliance is __________ touch
Fill in the blanks with correct word
control
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Can corporate Web sites function as a useful media relations tool?
A) No, because journalists mistrust them. B) Yes, because journalists always look for the easiest route to the story. C) No, because editors require their staff to research their own stories. D) Yes, because journalists use them to retrieve news releases, media kits and photographs. E) It depends on whether the public relations professional makes an advance "pitch."
Which of the following is a characteristic of a persuasive speech?
A. urging people to adopt a belief B. discussing what is C. avoiding subjective language D. giving facts and information
Writing a successful backgrounder depends on all except:
a. allowing a point of view to be a part of your analysis b. remaining neutral c. doing historical research d. being objective in searching for and in evaluating information.
Perceptual constancy means that past experience has little effect on our perceptions.
Answer the following statement true (T) or false (F)