The text lists a number of major syndicated data services including Nielsen and IRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?
What will be an ideal response?
The first advantage is that syndicated data already exist and can be accessed quickly. Second, since syndicated services sell information to a number of client companies, the cost of syndicated data is likely to be less than the cost of primary research. The disadvantages are the data might not adequately address the researcher's needs, they might not be timely, and the methodology might not be relevant and might contain bias.
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IFRS reporting requires all of the following items except
A) earnings per share disclosure. B) comprehensive income disclosure in a statement of shareholders' equity. C) disclosure of the results of discontinued operations. D) operating expenses disclosure.
Big Market purchases different fruits from local farmers and then sells them to local restaurants and retailers. If the fruits rot before Big Market sells them, the store takes the loss. As an intermediary, Big Market is performing the function of ________.
A. channeling B. risk-taking C. market research D. financing E. sorting
In a document that follows the deductive pattern, the topic sentence
a. precedes the details. b. comes after the details. c. contains the details. d. leaves out any details.
_________ include people, hardware, software, or other assets.
Fill in the blank(s) with the appropriate word(s)