"It was now clear as day to the authorities that Amir was indeed the notorious thief who had managed to evade arrest till now. The authorities had been searching high and low for him for over a year now." Which basic technique of mass media writing does the statement lack, and why?

a) Practice brevity; as the writer could have said the same thing in fewer words without changing its meaning.
b) Use simple words; as words like "notorious" could have been replaced by simpler words like "infamous."
c) Compose simple sentences; as the second sentence can be broken down into two simpler sentences, which would make for better reading.
d) Transitions; as the discovery of the thief comes as a surprise to the reader reading the sentence.


ANS: a

Communication & Mass Media

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True False

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