When deciding how many salespeople are needed, the first step is to determine how many sales reps are used by competing companies.
Answer the following statement true (T) or false (F)
False
Size of sales force depends on the workload. A sales manager must estimate how much work can be done by one person in a given time period. The sales manager can then figure out how many customers need attention and how many salespeople are required.
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The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee
A) customer marketing research firms B) internal marketing insights departments C) qualitative marketing intelligence agencies D) syndicated-service research firms E) specialty-line marketing research firms
________ involves the transformation of data to create new variables or modify existing ones
A) Transformational displacement B) Transform and reform C) Transform and modify D) Variable streamlining E) Variable respecification
How does an unstructured interview differ from a structured interview?
What will be an ideal response?
A pharmacy (due to increased competition from a neighboring supermarket) has added an exclusive line of cosmetics and expanded its line of greeting cards and gift-wrapping items. This strategy illustrates _____
a. scrambled merchandising b. the retail life cycle c. the wheel of retailing d. rationalized retailing