Individuals with high levels of cognitive involvement will display all of the following characteristics, except:
A) want more information prior to making a decision
B) ask more questions during the purchase process
C) spend less time deliberating prior to making a decision
D) want clear message arguments
C
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The flow of the service in a service blueprint begins when:
A) the customer interacts with the firm. B) the provider accepts a service request. C) the service in design is complete. D) the service is delivered.
Which of the following is not recorded in factory overhead?
a. depreciation on production machinery; b. indirect labor; c. heat, light, and power; d. direct materials; e. property taxes on a factory building
Although internal databases can be accessed more quickly and cheaply than other information sources, one of the challenges of internal databases is ________
A) the inability to access B) maintaining the current database C) the lack of sophisticated equipment and technologies D) decision making about data collection software E) putting the customer at the center of all decisions
The forces for organizational change have resulted in the need for organizations to be ______.
A. reactive B. proactive C. inactive D. active