SELECT ALL THAT APPLY. Which of the following are used to define conceptual beats?
A. physical places
B. ideas
C. tools
D. topics
B. ideas
C. tools
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The Lazarsfeld studies in the 1940s found that most voters
A) value friends and acquaintances' opinions more than editorial endorsements. B) actively seek out media information in weighing choices of candidates. C) value media more than friends for advice. D) check their choices against media recommendations.
According to Ralph Nichols, the "father of listening research,"
a. "People feel flattered, important, and special when you remember their name." b. "Effective paraphrasing requires mindful listening." c. "The difference between the almost right word and the right word is really a large matter—‘tis the difference between the lightning bug and the lightning." d. "Words do not have meaning; people having meaning in words." e. "We must always withhold evaluation until our comprehension is complete."
Which of the following is the best example of a "current topic"?
A. Why did the U.S. fight in the first Gulf War? B. How the War on Terrorism began. C. What will we do about today's Medicare problem? D. The origins of the AIDS epidemic.
Which of the following types of delivery has little or no preparation?
A) Extemporaneous B) Impromptu C) Manuscript D) Memorized