Social media ______ are today’s online gatekeepers and can significantly influence a brand’s credibility, both positive and negative.

a. influencers
b. programmers
c. multipliers
d. consumers


a. influencers

Communication & Mass Media

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According to the text, our social identity involves __________.

A. what we aspire to become B. how we see and evaluate ourselves C. what we hide from the world D. how others see us

Communication & Mass Media

All of the following are functions of an introduction EXCEPT

A) orient the audience. B) provide evidence to validate your main points. C) establish a speaker-audience-topic relationships. D) gain attention.

Communication & Mass Media

What is one thing a speaker should do when delivering a speech?

A. maintain eye contact with the audience B. check note cards after reaching the podium C. speak more quickly than when having a conversation D. speak in a monotone

Communication & Mass Media

Describe the relationship between theory and research.

What will be an ideal response?

Communication & Mass Media