Noelle-Neumann defines ________ as the attitudes or behaviors one must express to the world if one is not to isolate oneself.

A. personal opinion
B. pluralistic opinion
C. public opinion
D. perceived opinion


Answer: C

Communication & Mass Media

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In the __________ step of the motivated sequence, a speaker tries to intensify the audience's

desire to adopt the proposed solution. a. attention b. need c. visualization d. satisfaction e. solution

Communication & Mass Media

Speakers who intentionally withhold evidence against the positions they advocate violate their ethical responsibility to _______

a. speak up about topics the speakers consider important b. choose topics that promote positive ethical values c. strive to improve their public speaking d. consider the consequences of their actions

Communication & Mass Media

Research shows there are no universal facial features that are thought to be attractive

a. true b. false

Communication & Mass Media

A useful antidote to indiscrimination is the extensional device called the __________, a spoken or mental subscript that identifies each individual in a group as an individual even though all members of the group may be covered by the same label

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media