Describe customer relationship management (CRM) system
What will be an ideal response?
A CRM system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service. Every contact and transaction with the customer is recorded in the CRM database. Vendors of CRM software claim using their products makes the organization customer-centric. A CRM database includes solicitation and lead management application, sales application, relationship management application, and customer support application.
You might also like to view...
In which situation is the market dominated by one seller?
A) pure monopoly B) monopolistic competition C) oligopolistic competition D) pure competition E) free market
The cost-benefit constraint says that information disclosed must have benefits to the user that are greater than the costs of providing it.
Answer the following statement true (T) or false (F)
Which influence tactic outcome occurs when people are enthusiastic and fully in agreement with an action or decision and are motivated to put in the extra effort to successfully reach a goal?
a. Compliance b. Resistance c. Adherence d. Commitment
Sometimes brand names become synonymous with a product itself. If that happens, the brand
A. should consider a new packaging strategy. B. should try co-branding to avoid brand dilution. C. has achieved brand stabilization. D. easily eliminates all competition. E. could lose its trademark status.