Explain how the practitioner can choose among varied media outlets.

What will be an ideal response?


Practitioner makes choices by considering the proposed strategies, audience
research and knowledge of media channels and their consumption

Communication & Mass Media

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The statement, ?I?m not intelligent because my roommate makes better grades than I do,?

illustrates which of the following? A) self fulfilling prophecy B) social comparison C) self-expectations D) social expectations

Communication & Mass Media

The first regional cable news service was

a. New York 1 b. Orange County NewsChannel c. News 12 Long Island d. Chicagoland TV (CLTV) e. NewsChannel 8 (Washington, DC)

Communication & Mass Media

Katisha won a trip for two through a local radio station contest. Marcus, a friend whom she hasn't heard from in some time, caught wind of her fortune and suddenly came into her life wanting to spend time with her. Katisha perceives this as an attempt to get close to her in hopes of joining her on her trip. Which factor influencing perception is most in evidence in this scenario?

a. emotional b. experiential c. intellectual d. mediated

Communication & Mass Media

Focusing full attention on the speaker by paraphrasing, smiling, nodding, and providing other nonverbal indicators of conversational engagement are all part of a process known as

A. mindful listening. B. scanning and choosing. C. automatic attention. D. listening for pleasure.

Communication & Mass Media