Answer the following statement(s) true (T) or false (F)

1. The best tag lines are a few sentences long.
2. Campaigns are least useful when the objective is to introduce or reinforce a brand.
3. When writing a single ad for a client, try to fit it into a larger campaign they have.
4. Repeatability is the ability to repeat the same strategy though multiple media.


1. False
2. False
3. True
4. False

Communication & Mass Media

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An impromptu speech is one that is delivered from brief speaking notes

Indicate whether the statement is true or false

Communication & Mass Media

In the eyes of the Hutchins Commission the biggest shortcoming of previous approaches to news coverage was their lack of context

Indicate whether this statement is true or false.

Communication & Mass Media

While most students are careful not to plagiarize words, ideas and __________ can also be

plagiarized. a. songs b. thoughts c. artwork d. organizational structure e. none of these

Communication & Mass Media

When a question doesn't make an assumption or force the interviewee into answering, but allows the interviewee to choose from a range of responses, the interviewer is trying to

a. ask an unbiased question. b. avoid an unlawful question. c. convey an honest assessment. d. elicit a general response.

Communication & Mass Media