Which of the following is the aim of the product concept?
A) improve the marketing of a firm's best products
B) market only those products with high customer appeal
C) focus on the target market and make products that meet those customers' demands
D) focus on making continuous product improvements
E) ensure that product promotion has the highest priority
D
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A good communicator ________
A) must know all technologies B) knows that all technology choices can be used interchangeably C) understands that social media are inappropriate for business communication D) thinks about the implications of technology options and uses his or her choices wisely E) avoids trendy new technology choices in favor of tried and true methods like phone calls, memos, and face-to-face meetings
Why is the separation of duties an important control activity in a good system of internal control?
A leader must learn to hear in a way that assures the person communicating he or she understands. This is known as listening.
a. True b. False
What type of blog is Twitter? What do fans like about Twitter? How can Twitter be used for business?
What will be an ideal response?