What is database marketing?
What will be an ideal response?
Database marketing is a tool that is used by many firms. Database marketing is a quick and efficient process for acquiring customers that involves obtaining meaningful consumer information; analyzing this information; and making marketing decisions. Business owners choosing this technique must have someone either on staff or available with the technology know-how to keep the system up and running.
Computer programs hooked to a phone with Caller ID can create a database that can increase efficiency, enhance security, control inventory, improve marketing, and simplify contacts with customers.
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When allowing a speaker to release emotions that result in a calm and clear approach to the subject, what type of listening is being engaged in?
A) Content B) Critical C) Empathic D) Active E) Effective
Which of the following statements related to e-mail is incorrect?
a. Messages should be responded to within 48 hours. b. Messages should be kept to two screens. c. An inside address is not used. d. Devising an electronic signature is recommended.
The president of the United States established the requirements for affirmative action in human resources practices among
A. all employers. B. employers on a voluntary basis. C. small employers with at least fifteen employees. D. all employers with fifty or more employees holding federal contracts in excess of $50,000. E. employers that never thought about establishing an affirmative action plan.
Layla participated in a problem-solving quiz competition among teams. Because Layla was the most familiar with the types of problems on her quiz, her team's performance depended largely on Layla's performance. What is the type of task represented by the quiz competition?
A. surface-level B. disjunctive C. additive D. multiplicative E. conjunctive