A market's geographic characteristics
A. are best left to the local marketing consultants.
B. can greatly influence distribution.
C. play a part in the consumer taste profile.
D. no longer influence distribution, given air conditioning and refrigeration.
Answer: B
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When developing a strong brand name, what are some typical questions that should be asked?
What will be an ideal response?
Which of the following is an assumption upon which the rational model of decision making rests?
A. Decision makers can logically evaluate the alternatives. B. Consequences of any actions cannot be known. C. Decision makers typically have emotional blind spots. D. A decision maker will choose the option that is most ethical. E. Decision makers are unable to process all of the available information.
Gary Hamel suggests we need to look at management as a process and then make improvements and innovation
A. intuitively. B. only if doing so results in synergy. C. ongoing and systematic. D. only if doing so saves money. E. occasionally.
Characteristics of a corporation include:
A) shareholders who are mutual agents. B) direct management by the shareholders (owners). C) its inability to own property. D) shareholders who have limited liability.