When involved in the control process, the marketing manager should view company profit
A. as a gross index of performance that should be further broken down into smaller components.
B. as the test of whether or not the marketing mix is successful.
C. as a guide to future operations.
D. All these answers are correct.
Answer: A
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A case of a non-profit smoking cessation program creating a superhero "captain smokefree" to visit schools and show fifth-graders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:
a. influence the perceived benefits of stopping smoking b. increase the perceived cost of starting to smoke c. maximize perceived association with superheroes d. impact those in the maintenance stage of highly complex decisions e. putting smoking in the adolescent's choice set
CVP analysis can be used to study the effect of:
A. changes in fixed costs on a company's profitability. B. changes in product sales mix on a company's profitability. C. changes in selling prices on a company's profitability. D. changes in variable costs on a company's profitability. E. All of the answers are correct.
What are the components of motivation and which is most important?
What will be an ideal response?
What is the most significant difference between leaders and assembly line workers in regard to affecting the behavior of others?
A. Communication skills B. Interpersonal skills C. Power D. Decision-making E. Technical skills