The release of the new Harry Potter book brought excitement in Enid's neighborhood. The local Book Universe store sold thousands of vouchers for the night of the release. The store invited Harry Potter enthusiasts to come for a party at the store that lasted until midnight when the book would be available for purchase. Book Universe developed a customer retention program based on
A. creating a sense of community among its customers.
B. 1-to-1 retailing programs.
C. a market basket analysis.
D. the concept of add-on selling offers for preferred customers.
E. a tiered rewards program.
Answer: A
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Define four of the nine perceptual distortions listed in the textbook and explain why it is important to have an understanding of perceptual distortions in general.
What will be an ideal response?
A mayor serving in a major metropolitan area receives an internal memorandum indicating personnel at many police stations are single-race. At the time of the report, thirty percent of the police force was black or Hispanic. She immediately calls a press conference and orders transfers of police officers to achieve racial balance across the city. The transferred police officers sue on
constitutional grounds. Assuming just these facts, what is the strongest argument that might be advanced by the transferred officers based on constitutional grounds? a. Executive action by the mayor is unconstitutional because there was no rational relationship to a valid governmental purpose. b. The action is "void for vagueness" since transferred police officers must unnecessarily guess at the underlying public policy of the transfer process. c. The mayor's policy used race as the basis for transfers, and assignments are subject to strict scrutiny. d. The transfer can be set aside based on intermediate or heightened level of scrutiny.
The elements of the marketing mix are combined to
A. demonstrate the expertise of the marketing staff. B. meet product display requirements. C. encourage in-house support for marketing. D. fulfill trade show and other promotional commitments. E. satisfy the target market.
In a 3-tier client-server implementation, the client is typically a
"thin client". Indicate whether the statement is true or false