Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a pricing strategy designed to gain market share, she should remember that
A. total value equals total cost minus variable costs leading to price escalation.
B. companies can gain market share by offering low-quality products at a high price.
C. prestige products need to be competitively priced.
D. price wars are the way to become the dominant brand.
E. rarely is the lowest-price offering the dominant brand in a market.
Answer: E
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Under traditional common law, the acceptance must be the __________ of the offer
a. essential terms b. consideration c. understanding d. mirror image
Richard suspects his supervisor of unethical accounting practices. However, he does not want to lose his job if he reports the supervisor and the supervisor finds out who reported him. An important feature of online reporting systems like NAVEX Global is
a. the employee reporting the unethical behavior can do so anonymously. b. the employee reporting the unethical behavior is financially compensated if he loses his job as a result of the report. c. the employee reporting the unethical behavior must give his full name when making the report. d. the employee reporting the unethical behavior must have another employee supporting him.
Dee, an accountant, does not work for Emergent Company, but wrongfully obtains inside information concerning Emergent. Based on the information, Dee buys and sells Emergent stock for personal gain. The Securities and Exchange Commission prosecutes Dee, arguing that she is liable because she stole information rightfully belonging to another. This argument is
a. the blue-sky theory. b. the misappropriation theory. c. the red-herring theory. d. the tipper/tippee theory.
What is a data steward?
A. When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps. B. The time it takes for data to be stored or retrieved. C. The management and oversight of an organization's data assets. D. The person responsible for ensuring policies and procedures are implemented across the organization.