What is an individual whose job is to drive creativity and innovation within an organization called?
A. enterpriser
B. intrapreneur
C. entrepreneur
D. creative director
B. intrapreneur
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The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers
Indicate whether the statement is true or false
What is a technique that is NOT a variation of person-administered survey?
A) in-home interview B) mall intercept interview C) drop-off survey D) telephone interview E) in-office interview
Variable costs are always relevant in decision making.
Answer the following statement true (T) or false (F)
Franchisors are not permitted to disclose trade secrets and product formulas to franchisees
Indicate whether the statement is true or false