A firm is trying to determine if it should launch a product. The product has an expected life of three years. It will bring in cash flows of $5,000 in the first year, $4,000 in the second year, and $3,000 in the third year. The company estimates that it will invest $9,500 in product research and development costs. What is the estimated IRR for this product? Choose the IRR value that is closest to the amount invested.
a. 7%
b. 14%
c. 21%
d. 28%
b. 14%
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The lag that arises because the random nature of economic data may make it difficult for policy makers to fully understand the state of the economy is referred to as the _____ lag.
A. implementation B. recognition C. effectiveness D. decision
Employers often adopt a(n) ________ that provides that certain job preferences will be given to members of minority racial and ethnic groups, females, and other protected-class applicants when making employment decisions.
A. retaliation strategy B. affirmative defense C. affirmative action plan D. reasonable accommodation plan
An analytical report:?
A) ?is designed to solve a specific problem or answer research questions. B) ?is the section of a report that introduces the research questions. C) ?is a written description that orients a reader to a problem. D) ?is constructed to include materials that are not appropriate to be included in the report itself.
Changing people's attitudes toward a firm and its marketing program is
A. simple when advertisements are used. B. impossible, even if the firm uses advertisements. C. a long, expensive, and difficult task that may require extensive promotional campaigns. D. unnecessary, since consumer attitudes are of little importance. E. rarely attempted through the use of marketing practice.