Briefly describe four benefits that a strong brand can provide for a company
What will be an ideal response?
Answers will vary but may include the following: A strong brand can give a company the ability to command a higher price for its product and provide higher profit margins. A strong brand can also help ensure the company's long-term financial strength. Customers will have a higher perceived quality of the brand, and the company is likely to win a greater market share. A company may also be able to create more successful brand extensions.
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What is the ratio of sales to total assets for Diane Company?
a. 1.00 b. 2.94 c. 0.18 d. 0.34
Which of the following is a reason why an automated purchasing system is beneficial?
a. It applies preloaded specifications and materials lists to the system. b. It automatically flags invoices that do not reconcile with purchase orders. c. It creates change orders and analyzes variances from purchase orders. d. All of the above.
How can a writer be sure they are asking the right agency for funding when writing a grant proposal?
A) Arrange a personal meeting B) Send a draft of the proposal with details to follow C) Conduct an Internet search D) Send a cover letter asking relevant questions about the audience E) Analyze the application in advance
Which of the following statements is true regarding starting a presentation with a question?
A) It is the least risky way of starting the presentation. B) The question asked at the beginning of the presentation must always be a genuine question that you'd actually like your audience to answer. C) Asking a question is not a recommended way to establish rapport with your audience. D) The question can immediately involve your audience. E) The question asked at the beginning of the presentation should never be a rhetorical question.