Self-identity and self-esteem are central to:

A. American cultures.
B. Eastern cultures.
C. high-context cultures.
D. collectivist cultures.


Answer: A

Communication & Mass Media

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Another name for the __________ strategy is the categorical

strategy. a. chronological b. causal c. spatial d. topical

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People who initiate intercultural relationships are drawn to one another based on

a. proximity to one another. b. similarities in interests, values, and goals. c. physical attraction to one another. d. stereotypes toward one another’s groups.

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Research has shown that directly after a 10-minute oral presentation, most people retain what percentage of the information?

a. 90 percent b. 25 percent c. 50 percent d. 75 percent

Communication & Mass Media

People who buy your company’s products would be which of the following?

A. internal publics B. external publics C. media outlet D. none of these

Communication & Mass Media