In Europe, the typical container of fruit and yogurt is roughly 6 ounces. In the United States, the same food item is usually packaged in 8-ounce containers. The unit bias suggests that:
a. a French person in the United States would be likely to eat the entire container, even though it contains 25% more than the typical French serving.
b. an American visiting Paris would almost certainly miss the extra 2 ounces of yogurt.
c. a French person visiting the United States would carefully evaluate the differences in packaging to ensure that he or she does not consume more than usual.
d. all people would be unsatisfied with the 6-ounce serving in France.
Answer: A
Rationale: Unit bias is the tendency to assume that the unit of sale or portioning is an appropriate amount to consume.
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