The best way to pre-test messages is by using a two-step approach

Indicate whether the statement is true or false


T

Communication & Mass Media

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When a movie studio controlled the whole process from conception of a movie to its delivery through the box office it was said to be engaged in

A) consolidation. B) block-booking. C) the studio system. D) synergy.

Communication & Mass Media

__________ cultures are competitive, self-sufficient, and value immediate family

a. Materialistic b. Individualistic c. Androgynous d. Collectivistic

Communication & Mass Media

When evaluating a speech, one should consider two sets of constraints imposed on the speaker by the __________.

A. title and the thesis of the speech B. immediate audience and the instructor C. rhetorical situation and the speaker's purpose D. thesis and the main ideas

Communication & Mass Media

The placement of stories has influence on what readers come to see as important news.

Answer the following statement true (T) or false (F)

Communication & Mass Media