The best way to pre-test messages is by using a two-step approach
Indicate whether the statement is true or false
T
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When a movie studio controlled the whole process from conception of a movie to its delivery through the box office it was said to be engaged in
A) consolidation. B) block-booking. C) the studio system. D) synergy.
__________ cultures are competitive, self-sufficient, and value immediate family
a. Materialistic b. Individualistic c. Androgynous d. Collectivistic
When evaluating a speech, one should consider two sets of constraints imposed on the speaker by the __________.
A. title and the thesis of the speech B. immediate audience and the instructor C. rhetorical situation and the speaker's purpose D. thesis and the main ideas
The placement of stories has influence on what readers come to see as important news.
Answer the following statement true (T) or false (F)