Which source of power comes from having special skills or knowledge that someone values?
a) resource control
b) expertise power
c) communication skills
d) interpersonal network
ANS: b
Communication & Mass Media
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Give an example of a form of nonverbal communication that is influenced by culture.
What will be an ideal response?
Communication & Mass Media
What culture tends toward a collectivist orientation?
A. United States B. Canada C. Australia D. China
Communication & Mass Media
A source's personal motivations are irrelevant as long as his story seems true
Indicate whether this statement is true or false.
Communication & Mass Media
If you were lighting a moonlight scene for a perfume commercial, which lighting technique would you most likely use?
a. blue-key b. external-key c. high-key d. internal-key e. low-key
Communication & Mass Media