In the ________ of forecasting, the marketing manager might simply rely on his or her own opinion to predict sales, based on experience and other qualitative knowledge gained from reading trade publications and talking to industry representatives at
trade shows.
A) executive opinion method
B) sales force method
C) delphi method
D) moving averages method
A
Business
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
Business
Which of the following would be considered part of the general environment of a firm?
A. higher unemployment rates B. increased bargaining power of the firm's suppliers C. increased competitive intensity D. decreased entry barriers
Business
What are the differences between nominal, ordinal, interval and ratio data? Give examples
What will be an ideal response?
Business