A sales forecast refers to
A. the total industry sales generated by a product during a specified time period that results from specified environmental conditions.
B. sales goals based on past performances of individual sales representatives, used as motivation for productivity among this staff.
C. published information about competitors' sales from the NAICS.
D. the total sales from a product that could be generated with a hypothetical set of preferred environmental forces.
E. the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.
Answer: E
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