Which of the following statements about environmental forces is most accurate?

A. Environmental forces consistently result in negative outcomes for an organization.
B. Environmental forces can almost always be predicted.
C. Environmental forces are almost always controllable if the marketing department correctly scans them.
D. Some environmental forces can actually enhance a firm's marketing opportunities.
E. An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.


Answer: D

Business

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