In the mid-1990s, Coke introduced a new soda in the soft drink market. Coke then used a new advertising campaign to associate the new soda with youth and strength. Coke was trying to:
A. shift the demand curve for competing soft drinks to the left.
B. create a perfectly competitive market for soft drinks.
C. maximize its per unit costs through advertising.
D. lower the market price of soft drinks.
Answer: A
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