By using the Internet and automatic-response software agents, GE reduced the cost of customer service calls from $5 per call when done by phone to ________ per electronically answered call

A) $2.50
B) $1.00
C) $0.20
D) $0.05


C

Business

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a. determine direct material cost b. determine overhead application rates for revenue-producing areas c. determine direct labor cost d. determine total service department costs

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Alicia has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Alicia to

A. disregard personal ethical considerations in the decision-making process. B. use a series of tests to evaluate alternative courses of action. C. assess the likelihood that parents will purchase the products for their children. D. brainstorm alternative food products to promote in the campaign. E. consider the profit potential of approving the campaign.

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By allowing consumers to sell their unwanted goods to other consumers, auction sites like eBay and Etsy cater to ________ marketing.

A. C2C B. D2C C. B2G D. B2B E. C2D

Business

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Indicate whether the statement is true or false

Business