Which of the following is an example of how the technological environment might affect marketing management?
A. A manufacturer uses a computer to send orders directly to a supplier's computer.
B. A firm develops a substitute for saturated fat in manufactured foods.
C. A retailer installs a computerized checkout scanner to replace a manual cash register system.
D. All of these are examples of how the technological environment might affect marketing management.
Answer: D
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Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter. Which of the following is not included as one of Porter's three generic strategies?
A. Focused strategy B. Supplier cost differentiation C. Broad differentiation D. Broad cost leadership
Radio frequency identification tags are
A. selective distribution designs used to maximize geographic efficiency. B. VMI demand scheduling data tags. C. electronic discount information tags used to provide reduced prices to select customers. D. tiny computer chips that transmit information about a container's contents. E. information tags used for floor-ready merchandising.
In a high ______ culture, employees expect to receive and carry out orders without question.
A. masculinity B. individualism C. power–distance D. uncertainty avoidance
V&P Company exchanged unencumbered investment land for farmland subject to a $200,000 mortgage. If V&P realized a $168,000 gain on the exchange, it must recognize the entire gain.
Answer the following statement true (T) or false (F)